Analysis · October 2026
The global cost of fake shops
Our projection puts the annual damage from fake shops worldwide at up to €5.4bn. It is a model calculation, not a measurement. Using the DoppelCart network with 119,000 fake shop domains, we show how these shops work and how we arrive at the figure.
- How DoppelCart is built and how it lures buyers
- How card data turns into damage and who bears it
- Why volume pays off for the operators
- What genuine merchants bear and what takedowns achieve
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